but for you

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Richmond full-Service wedding planning studio

Sonder Event Co. is a boutique wedding and experiential event design and production studio located in Richmond, Virginia. 

Serving Washington, DC, Charlottesville, VA, Mount Gretna, Pennsylvania, Littleton, NC, and wherever your story takes us. Will travel by plane, train, and automobile. 

Events

Weddings

Explore our offers

Wedding Planning

Wedding Design

Wedding Coordination

Sonder Event Co. is an experience and aesthetics focused wedding and event planning studio. 

We create artful experiences to illustrate and celebrate love stories. We pair luxury with creativity. We plan thoughtfully designed events to be enjoyed and remembered. We plan every wedding and event with empathetic care, creating intentional custom experiences for you and your guests. Sonder Event Co. is dedicated to creating unique experiences that look and feel like you.  

Start planning

Event Planning

Event Branding

Explore our offers

Wedding Planning

Wedding Design

Wedding Coordination

The Experience

Sonder Event Co. is an experience and aesthetics focused wedding and event planning studio. 

We create artful experiences to illustrate and celebrate love stories. We pair luxury with creativity. We plan thoughtfully designed events to be enjoyed and remembered. We plan every wedding and event with empathetic care, creating intentional custom experiences for you and your guests. Sonder Event Co. is dedicated to creating unique experiences that look and feel like you.  

A love story worth telling, a wedding worth publishing.

Your engagement is an exciting drumroll to the next chapter of your life. Planning a wedding should add to the joy of this season, not add stress. We walk alongside you, ensuring that each aspect of your big day is considered and accounted for. We concept, curate, and create a design that reflects who you are and celebrates your love story.

In good Company

The story of Sonder Event Co.  

Helen Elyse Row is a lover of romance, black and white photographs, classic films, and bright colors. Her classic style and creative taste translate to events that defy timelessness and trends. She leverages years of experience in advertising, and branding to create visually cohesive events that tell a story, your story.  

After five years of working as a wedding vendor and as a venue coordinator on the weekends, Helen started Sonder Event Co. Having seen the industry from many sides, she knows the vendor and venue experience, which allows her to think through the wedding day from every angle. 

Helen has built a team of highly trained event coordinators and designers to bring take your event from an idea to a fully branded experience. 


Hopeful romantic with an eye for aesthetics and an affinity for dirty martinis and clean lines. 

we love these

Love Stories

Private Estate | Ashland, Virginia

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A + N

the tides inn | irvington, va

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K+J

The Hofheimer | Richmond, VA

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M+C

The Branch | Richmond, VA

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J+Z

The wool factory | Charlottesville, va

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C+D

as seen in

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Sonder Event Co. was unwaveringly dedicated to ensuring that our wedding honored our love. They made sure that our wedding reflected us and our relationship, helping us plan the personal details and touches that we knew we wanted to see. 

- June and Zach

Helen is ray of sunshine! We love working with her and her clients at Party Perfect! Professional, organized, creative, and kind hearted! You will love having her in your corner for your big day or special event

- Angela, Party Perfect

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Hiring Helen and the Sonder team to be our wedding coordinators was THE BEST decision in our planning process! Not only was Helen fantastic on my wedding day, but she went above and beyond the few months leading up! 

- Meghan and Doug

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I love getting to work with Helen! She is warm, welcoming, genuine, and so passionate about working with her clients. Plus her design aesthetic is on POINT! I highly recommend the Sonder Event Co. team for your wedding or any event.

- Deirdre, Pencraft and Post

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