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Sonder Event Co. is a boutique wedding and experiential event design and production studio located in Richmond, Virginia. 

We create artful experiences to illustrate and celebrate love stories. Pairing luxury with creativity we plan thoughtfully designed events to be enjoyed and remembered. Every wedding and event is planned with empathetic care, creating intentional custom experiences for you and your guests. Sonder Event Co. is dedicated to creating unique experiences that look and feel like you.  We focus on aesthetics, guest experience, and sustainable and ethical efforts.

Primarily serving Washington, DC, Charlottesville, Richmond, and Coastal VA,  Mount Gretna, Pennsylvania, Littleton, NC. and will go wherever your story takes us.  




Artful, emotional experiences. 

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Your engagement is an exciting drumroll to the next chapter of your life. Planning a wedding should add to the joy of this season, not add stress. We walk alongside you, ensuring that each aspect of your big day is considered and accounted for. We conceive, curate, and create a design that reflects who you are and celebrates your love story.

A love story worth telling, a wedding worth publishing.

Sonder means “the realization that each random passerby is living a life as vivid and complex as your own.”  
Additionally, in German ‘sonder’ means ‘special’, and that’s exactly what each event should be. 

We take each guest's experience into account when planning any event, from comfort to moments of surprise and delight we consider each individual  in attendance.  

A belief in Sonder

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With years of experience in the corporate world, we love to bring a brand's story to life. We love stories, but we also love creating connections through activation events, fundraising events, and of course, exceptional happy hours. 

More than love

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As Seen In

Helen Elyse Row is a lover of romance, black and white photographs, classic films, and bright colors. Her classic style and creative taste translate to events that defy timelessness and trends. She leverages years of experience in advertising and branding to create visually cohesive events that tell a story - your story. 

After five years of working as a wedding vendor and venue coordinator, Helen started Sonder Event Co. Having seen the industry from many sides, she knows the vendor and venue experience, which allows her to think through the wedding day from every angle. 

Helen has built a team of highly trained event coordinators and designers to take your event from an idea to a fully branded experience. 


In good company; a little about us. 

A Hopeful romantic with an eye for aesthetics and an affinity for dirty martinis and clean lines. 

"Sonder Event Co. was unwaveringly dedicated to ensuring that our wedding honored our love. They made sure that our wedding reflected us and our relationship, helping us plan the personal details and touches that we knew we wanted to see."

- June and Zach

"Sonder Event Co. was unwaveringly dedicated" 

"Helen is a ray of sunshine! We love working with her and her clients at Party Perfect! Professional, organized, creative, and kind-hearted! You will love having her in your corner for your big day or special event."

- Angela, Party Perfect 

"Organized, creative, and kind-hearted" 

Hiring Helen and the Sonder team to be our wedding coordinators was THE BEST decision in our planning process! Not only was Helen fantastic on my wedding day, but she went above and beyond the few months leading up! Helen is warm, fun, passionate, wonderful with parents, and will make your wedding day everything you ever dreamed of! 

- Meghan and Doug

"THE BEST decision in our planning process!"

I love getting to work with Helen! She is warm, welcoming, genuine, and so passionate about working with her clients. Plus her design aesthetic is on POINT! I highly recommend the Sonder Event Co. team for your wedding or any event.

- Deirdre, Pencraft and Post

"design aesthetic is on POINT!"