NOT FOR EVERYONE

Richmond, VA and Washington, D.C. Wedding and event PLAnner

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based in Richmond, VA
& Washington, DC

FOR THE madly  IN LOVE AND THOSE WITH good TASTE

Part creative agency, part small-town wedding planner. Completely in love with the art of celebration. We are a team of designers, planners, coordinators, and creatives who care a h*** of a lot. We create visual manifestations of ideas and dreams. We are known for our design work, and we take pride in doing things a bit differently than the rest. We are not for everyone, but we are for you. 

design intentionally and innovatively

cultivate community

tell love stories

create moments to be captured

WHAT WE DO

You can't buy taste, but you can hire us. 

Sonder Event Co. is a boutique wedding and experiential event design and production studio located in Richmond, Virginia. We create artful experiences to illustrate and celebrate love stories. Pairing luxury with creativity, we plan thoughtfully designed events to be enjoyed and remembered. We focus on aesthetics, guest experience, and sustainable and ethical efforts. Every wedding and event is planned with empathetic care, creating intentional custom experiences Primarily serving Washington, DC, Charlottesville, Central and Coastal, VA, Mount Gretna, Pennsylvania, Littleton, NC, and will go wherever your story takes us.  


we do it different than the rest

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Artists first, planners second

ABOUT US

ABOUT US

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Hopeful romantic with an eye for aesthetics and an affinity for dirty martinis and clean lines.  Helen Elyse Row is a lover of romance, black and white photographs, classic films, and bright colors.  Her classic style and creative taste translate to events that defy timelessness and trends. She leverages years of experience in advertising and branding to create visually cohesive events that tell a story - your story.   After five years of working as a wedding vendor and venue coordinator, Helen started Sonder Event Co. Having seen the industry from many sides, she knows the vendor and venue experience, which allows her to think through the wedding day from every angle. Helen has built a team of highly trained event coordinators and designers to take your event from an idea to a fully branded experience.




Wedding Planning + COORDINATION

Sonder Event Co. 

Event Planning + Promotion

Creative direction 

but wait there's more!

Wedding Planning

We create the magic to be captured. Styled shoots should be beautiful and ORGANIZED. We plan styled shoots and editorial shoots. Hire us for prop styling, outfitting, and arranging. your shoot, window display, and more.

THE SERVICES

Event Planning

From selecting the perfect venue to full-service wedding planning and wedding coordination, to our signature design, the Sonder Event Co. plans weddings to be remembered. 

We foster connection through creative celebrations: award shows, influencer events, activation events, retreats, and much more.

CREATIVE Direction

"THE BEST WEDDING PLANNER THAT WENT ALONG WITH EVERYTHING I THREW AT HER"

KIND WORDS FROM PAST CLIENTS

"Helen handled everything wonderfully and was able to execute my vision for the day without me having to worry about any details."

- Michelle and Adil

"Hiring Helen and the Sonder team to be our wedding coordinators was THE BEST decision in our planning process! 

KIND WORDS FROM PAST CLIENTS

Not only was Helen fantastic on my wedding day, but she went above and beyond the few months leading up! Helen is warm, fun, passionate, wonderful with parents, and will make your wedding day everything you ever dreamed of! 

- Meghan and Doug

"I love getting to work with Helen! She is warm, welcoming, genuine, and so passionate about working with her clients."

KIND WORDS FROM vendors

"Plus her design aesthetic is on POINT! I highly recommend the Sonder Event Co. team for your wedding or any event."

- Deirdre, Pencraft and Post

Sonder means “the realization that each random passerby is living a life as vivid and complex as your own.” Additionally, in German, ‘sonder’ means ‘special’, and that’s exactly what each event should be.  

What we believe

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We take each guest's experience into account when planning any event, from comfort to moments of surprise and delight; we consider each individual in attendance.  We design for how it feels, not just how it looks—ensuring every guest is considered.

No two events should ever feel the same. We translate your story into an experience that is entirely your own.

We are committed to sustainable and ethical efforts and value responsible design and production.

What we believe

Your wedding should be fun

Let us handle the stress, navigate the decisions with you, and ensure that you are fully present on your big day! 

start Planning

Start planning before we even meet! Set yourself up to begin planning ASAP. 

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